E-Marketing in Developed and Developing Countries : Emerging Practices (9781466639546)
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Product details
- Hardback | 327 pages
- 215.9 x 279.4 x 22.35mm | 1,152.12g
- 30 Apr 2013
- Idea Group,U.S.
- Harrisburg, PA, United States
- English
- 1466639547
- 9781466639546
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